Luminary Package | Tellwell Publishing

Luminary Package

A professional ghostwriter is the linchpin of the Luminary Package, skillfully drawing out your insights and crafting them into a compelling manuscript. This package liberates you from the time-consuming process of writing, allowing you to focus on your areas of expertise. With your collaboration, we manage the nuanced tasks of writing, editing, design, distribution, and marketing for a comprehensive and streamlined publishing experience.


  • Ghostwriting
    • Outlining, drafting, revising and polishing of your book, ensuring a high-quality manuscript that meets professional book-publishing industry standards
    • Project assessment and pairing with the perfect professional writer for your book
    • Initial preparation period to get to know the writer and to establish purpose, goals, audience and a roadmap to ensure the creation of the right book for your needs
    • Custom schedules for interviews, check-ins, revisions and content delivery with your ghostwriter

  • Guidance & Support
    • Block of 6 video-coaching sessions over a three-month period
    • Twice-monthly (every two weeks) 45 minute recorded video sessions with your coach, which include immediate feedback on up to 2,500 words of new writing

  • Publishing
    • One-on-one author support with a project manager
    • Access to Tellwell’s publishing content
    • Full copyright ownership
    • Book sales and royalty accounting
    • Quarterly royalty payments
    • One-hundred paperback and 10 hardcover author copies
    • Paperback and hardcover print format distribution
    • Print-on-demand availability to 40,000 booksellers including,,, Booktopia and others
    • eBook distribution to Kindle, Kobo, Nook, iBooks, Overdrive, Smashwords, and others
    • Three ISBNs

  • Comprehensive Marketing Support
    • One-hour consultation with a book marketing consultant
    • Custom marketing strategy (25–30 pages)
    • Book backgrounder (two-page professionally designed book resume)
    • Tellwell’s Marketing 101 guide
    • Advanced website design plus custom branding to further support online presence and branding
    • Classic Marketing Bundle
      • Media-kit creation to accompany pitches to blog and media outlets
      • Press-release distribution to over 3,000 news outlets
      • Guaranteed interview
      • Outreach to five targeted organizations or bookstores
      • Editorial reviews from prestigious online platforms
      • Amazon advertising
      • Facebook advertising
      • Promotion on social media sites with a total audience of over 6 million
      • Three promotional items (bookmark, business card and poster) to accompany your marketing materials
      • Book consignment pitch letter
    • Online Marketing Bundle
      • Goodreads author profile and giveaway to establish credibility and garner reviews for your book
      • Blog tour to promote your book
      • Social media startup
      • Bookfunnel promotion

  • Professional Editing
    • Editorial consultation
    • Substantive editing (two editing rounds, up to 75,000 words)
    • Post-design proofread completed by a professional proofreader
    • Final review for objective errors

  • Premium Design
    • Design consultation
    • Premium design of your book’s front and back covers
    • Interior layout and proper formatting for print-on-demand*
    • Two revision rounds to incorporate your feedback on the cover and interior layout
    • Black and white or full colour interior
    • Up to 30 image insertions
    • Electronic cover and interior layout proofs

Add more

  • Manuscript assessment including a thorough 7–10 page report detailing strengths and areas for improvement
  • Additional retailer engagement

* While design is included for most books, design-intensive books (e.g., more than 30 images, charts, complexities) will require a quote.

Packages Features


Can be purchased as an add-on:

Publishing Package
All Inclusive (Upgrade from Professional)
Traditional (Upgrade)
Comprehensive Marketing Support
Marketing Consultation
Custom Marketing Strategy
Book Backgrounder
Book Marketing Follow-up
Basic Website n/a n/a n/a
Advanced Website
Media Kit
Online Marketing
Classic Marketing
Editorial Reviews
Book Retailer Engagement x 2
Professional Editing
Edit Eval n/a n/a n/a n/a
Substantive Edit
Books In Hand
Print-ready PDF
100 PB + 10 HC Books
Premium Design Expertise
Expedited Design
Premium Cover
Extra Design Time for Complex Layouts
Guidance & Accountability
Project Coaching
Book Coaching Lite n/a n/a n/a
Book Coaching Essential (upgrade) n/a n/a
Turnkey Writing Solutions
Ghostwriting (Standard) n/a
Ghostwriting (Advanced)