Author Advocate Program | Tellwell Publishing

Are you a Tellwell author who has become a true believer in our team and service? Are you interested in referring us to authors you know?

Share, give, and earn!

Our Author Advocate program enables you to SHARE free publishing educational resources, GIVE a friend up to 10% off selected services, and EARN up to CAD $500 cash in rewards for each referred author who signs up to publish.

How it works*

Share knowledge Give a deal Earn rewards

Share a unique referral link

The link goes to a page with access to Tellwell’s free suite of educational materials like our:

  • Free publishing guide
  • Free webinars, or a
  • Free individualized consultation

If they request any of the above by submitting the form, we track it as one of your referrals.

Give the gift of 10% off

In addition to giving access to free knowledge resources, any writer you refer to Tellwell will get up to 10% off their first publishing package.

Earn up to CAD $500 per referral

If your referral signs up to publish, you get a minimum CAD $250 in rewards (or CAD $300 in service credit). These amounts can double if they sign up for the All Inclusive services or equivalent.

Rewards are assigned as points. Points can be converted to cash, credit towards Tellwell services, gift cards, charitable donations, or other benefits.

* Savings on Tellwell services expire. Currency amounts may vary depending on the country of the referrer. See FAQ below and read Tellwell’s Referral Program Rules for more details.

Why refer?

Here are five great reasons:

  1. You believe in Tellwell! You have experienced the value of Tellwell first hand, you truly believe that our team is a great option for many writers.

  2. Our proven process starts with free education – we share knowledge freely even if this means some authors decide an alternate route is right for them. That’s fine. In fact, we wouldn’t have it any other way. We empower writers with knowledge about the industry and options, so they can decide for themselves what is best for them.

  3. By giving the gift of free educational resources and up to 10% savings, you are helping your friends or family members educate themselves about publishing options and getting clear on the steps involved – and in so doing, you help them take an important step towards achieving their goal.

  4. Compared to a traditional publisher, Tellwell’s self-publishing model gives your trusted friend or relative more control over their publishing timeline, creative control, higher royalties, while retaining publishing rights and getting the quality that comes with the support of a professional publishing team.

  5. Compared to a DIY approach to self-publishing, working with Tellwell gives authors support, guidance, and encouragement combined with the quality that comes with the support of a professional and talented team – plus a proven step-by-step process to save them oh so many headaches!

Joining the Author Advocate program

It’s easy to join the program! Simply:

  1. Log in to the Octavo portal and click on the “Referral Program” link in the left-hand sidebar.

  2. Use the referral widget to share your unique link with people you know:
    1. Find the unique sharing link in the widget, and copy and paste it into a custom email, LinkedIn message, or any other channel you use to communicate with people.
    2. Via the social media sharing buttons, you can quickly share Tellwell’s educational link via posts or direct messages.

  3. When someone clicks on the link, they will be taken to a landing page where they can submit a form to gain access to valuable free resources – we’ll track this as one of your referrals.

Where to share?

Here are just a few ways you can get the word out:

  1. Direct communication: use the referral widget as a starting point to send your unique link via LinkedIn, Twitter, Facebook, text messages, WhatsApp, or email.

  2. Post on social media: we have some handy default posts you can use from the referral widget, but you can also create your own creative post.

  3. Mention Tellwell in a blog article on your website or in your email newsletter, and embed your unique link when you mention us. (Make sure to comply with any disclosure rules.)

  4. Mention Tellwell when you are talking to authors. Simply refer them to a page on your website, e.g., “I’m part of their Author Advocate program. On my website you can get information about my experience working with them and get a free publishing guide plus 10% savings if you decide to use their services.” If that’s too complicated, just say “tell them you were referred by [insert your name] and would like 10% off” and we’ll do our best to track this.

  5. Invite Tellwell to contribute to a group, event, media platform, or community you are a part of who you think would be interested in learning about publishing. We can do guest blog articles, provide newsletter content, do workshops, webinars, public speaking or other presentations. Please email or inquire about our outreach programs here.


Current or past Tellwell customers in good standing and with an active Octavo account.

Yes! Since you don’t have access to Tellwell’s customer portal, Octavo, you can join our Tellwell Ambassador Program.

Reach out to us via this form or contact us at to indicate your interest in joining the program.

There is a simple approval process to ensure that we have genuine partners who we can effectively support. Customers or partners who have the ability to refer to a higher volume of authors can be upgraded to the next level of our partner program.

Your referrals are tracked automatically in your referral dashboard in the Octavo portal. You can see statistics on how many people have visited your unique landing page, how many have submitted the form to become a referral of yours, the status of each referral, and your earnings balance.

When one of your referrals signs up to work with Tellwell, the status will change to pending until 30 days after they sign up. Then you will have a balance that can be paid out at any time you choose. You may opt for a cash reward, credit towards services, or one of many other exciting options in our reward exchange program. If for some reason you don’t want the referral reward, you can donate it to a charity or to one of our publishing sponsorship programs geared towards giving more people a voice. Cash payouts are administered quarterly near the end of the 2nd month of each quarter, according to the same schedule that we pay out author royalties.

The chart below shows the basic payouts by country and currency should you choose a cash reward or credit towards Tellwell services. But remember there are many other exciting rewards to choose from including gift cards and more.

Referrer Country Canada USA Australia UK Europe
Cash CAD $250 USD $200 AUD $250 £150 €150
Service Credit CAD $300 USD $250 AUD $300 £180 €180

If the author you refer signs up for our All Inclusive package or equivalent, we will double the above amounts! For countries other than those specified above, the USD amount applies.

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